Dear students welcome to the Public Relations Strategy course. This course builds on an earlier course - Fundamentals of Public Relations. the course is meant to advance your knowledge of what it takes to build a Public Relations campaign. By the end of this course, you are expected to be able to: Discuss key Communication theories as they pertain to Public Relations, and specifically to Public Relations campaigns; Identify key traditional and new media platforms in public relations practice; Identify publics in relation to a specific Public Relations context or problem; Plan, execute, and evaluate a successful Public Relations campaign.